Course Outlines

​

---

​

​

Requirements

​

---

Students Feedbacks

---

About this Course

​

Marketing management course enables a student to understand the fundamentals of marketing concept and the role of marketing plays in business. This course enables a student to understand the marketing mix elements and principles underlying the modern marketing practices. Students should be able to demonstrate their comprehension of marketing concepts and knowledge by applying those in case studies discussions, presentations and assignments.

​

Learning Outcomes

​

---

​

​